Interactive Media
1) Snapchat
In my opinion I think the target audience for Snapchat is anywhere in the range from 10-50. Current demographics show that nearly 80% of its users are between the ages 18-24, it is used widely by both males and females of all races, ethnicities, and social backgrounds and is an easy way to interact with the rest of the world which is why it is so popular with the younger generation. It appeals to young people because it is a fun way to text and interact with your friends and also instantly upload what you're doing by the minute and also view where other people are.
2) Facebook
The target audience for Facebook is mainly people 30+, this has been proven in a recent survey which shows 65% of Facebook users are 35 or over of which 5.6 million women and 5.6 million men were using Facebook in January 2018. Facebook has always been diverse and that the diversity has increased significantly over the past year to the point where U.S. Facebook users nearly mirror the diversity of the overall population of the country. This is why many people currently do and will continue using Facebook to interact instead of other forms of Social Media. Facebook appeals to a large age range of people as it offers a positive image of someone or the type of person they want to be.
3) WhatsApp
WhatsApp Messenger is a free application downloaded by several smartphone and tablet users. The target audience for WhatsApp is between 15-50+ this is because the app allows the sending and receiving of text messages, voice & video calls, images, documents and user location which is what makes it successful as many people of a large age range use the application for their own personal use. It is used all over the world and approximately 55 billion text messages and one billion videos are sent on the app every single day.
Published Media
Vogue
Vogue is an American fashion & lifestyle magazine covering many topics including fashion, beauty, culture, living & runway. Recent demographics have proven that reach is higher among women than men with about 1.2 million women reached by the pride title or its website. It appeals the most to people aged 15-40 and people of all races, backgrounds, and ethnicities buy the magazine. It is very diverse which makes people from many different countries read and buy each issue of the magazine. For example, in December 2016 there was an issue released which had women from many different backgrounds and cultures, which made people applaud its diversity. Stereotypically, women are more into gossip and scandal and therefore more women buy the magazine than men.
The Daily Mail
The Daily Mail is a British tabloid newspaper,
it is the United Kingdom's second best selling newspaper after 'The Sun'. The newspaper has a greater reach among adults aged 35 and over, with over 9.9 million individuals reached by its print title or its website, compared to roughly 3.2 people reached aged 14-34 years of age.It is the only paper to have more female readers than male, at a percentage of 52.5 female V 47.5 male.
Vogue is an American fashion & lifestyle magazine covering many topics including fashion, beauty, culture, living & runway. Recent demographics have proven that reach is higher among women than men with about 1.2 million women reached by the pride title or its website. It appeals the most to people aged 15-40 and people of all races, backgrounds, and ethnicities buy the magazine. It is very diverse which makes people from many different countries read and buy each issue of the magazine. For example, in December 2016 there was an issue released which had women from many different backgrounds and cultures, which made people applaud its diversity. Stereotypically, women are more into gossip and scandal and therefore more women buy the magazine than men.The Daily Mail is a British tabloid newspaper,
Audio/Visual Media
Star Wars
Star Wars is a series of Sci-Fi fiction movies, known for its iconic music. The majority of its viewers are males as stereotypically males enjoy science and are seen as being good at it. It appeals the most to people aged 13-25, people all over the world watch it as it is full of action and mystery. People who are interested in science and maths may enjoy it as it involves many aspects towards these subjects.
Netflix
Netflix is an online streaming service for movies and television series. It allows it's customers to enjoy many shows such as documentaries and more on internet connected devices without having to watch any commercials. This makes it unique from many other movie streaming apps/websites as this is what it's customers want. The current number of subscribers to its service is 130.41 million which proves how popular it is. In a recent survey it was shown that over 80% of its users had a range of 15- 29 years old, this shows it has a wide variety of movies etc suitable for people who enjoy different types of genres and themes.
Netflix
Netflix is an online streaming service for movies and television series. It allows it's customers to enjoy many shows such as documentaries and more on internet connected devices without having to watch any commercials. This makes it unique from many other movie streaming apps/websites as this is what it's customers want. The current number of subscribers to its service is 130.41 million which proves how popular it is. In a recent survey it was shown that over 80% of its users had a range of 15- 29 years old, this shows it has a wide variety of movies etc suitable for people who enjoy different types of genres and themes.
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