Kirkland Water

The main target audiences for Kirkland Water are people who enjoy the outdoors and nature, because they're exploring and will eventually become thirsty. They would want to have Kirkland water over other brands as it is natural spring water and is healthy for your body. It may also appeal to people who go to the gym etc as they want what's best for them. The colours blue and green have connotations of freshness, nature, coolness and purity. The use of the rare blue butterfly emphasises that is is better than the rest, it is unique and individual. It cannot be compared to other brands that sell the same product. In some parts of the world, butterflies are rare, so it is considered lucky to see one. In the same way, if you drink Kirkland Water you will feel more energised and superior to everyone else. I have used verbal and non-verbal communication to appeal to the audience with the use of the slogan 'pureness your body deserves' and with the use of blue butterflies with the waterfall in the background to reinforce it's freshness. The main message of my advert is to tell the consumers it keeps you hydrated and fresh, also that it is 100% natural and it is different from other types of water.