Print Adverts

This advert is a good example of a print advert as it shows its audience Heinz has the best ketchup made out of fresh red tomatoes, as it is made with hard work step-by-step to achieve its overall look and taste which its customers enjoy. The target audience for this advert would be people who enjoy fast food/chips and people of all ages. The sliced tomatoes grabs peoples attention, it makes people look twice at the advert as it is unique. The way in which the tomatoes are stacked on top of each other further show the audience how natural they are as they aren't perfectly aligned on top of each other- this would make it look artificial which isn't the message the publishers want to give. The connotations for the colour red are appetising, it also triggers appetite. The denotations could suggest when red found in natural foods such as tomatoes and strawberries, it indicates sweetness & ripeness. The text helps anchor the meaning of the image as it shows all of the ingredients in Heinz tomato ketchup are healthy and don't have added preservatives unlike other brands. The verb 'grow' has connotations of nature and health. Its publishers have said 'grow' rather than 'make' which shows the audience the organic aspects of the product. 




This is an advert for an album cover. The font of 'My Everything' is written in a very feminine and girly style in dusty pink which makes it stand out from the rest of the cover as the only other colours on the cover are and white, grey and black, the way the text is written also links to the theme of the album itself as there are lots of songs that are emotional and which are relatable to the audience. It gives the fans an idea that the album will be about 'Everything' which is important to women, which stereotypically links to the way females talk about their feelings. The clothing she is wearing is very minimal including shorts, this draws the audience's attention to her torso and below. The darkness of the background highlights the main focus- the artist. The black and white colour scheme gives it a very sophisticated and classy look, many other album covers are colourful and bright which makes it stand out from the rest.

This advert looks really simple to the eye but when decoded provides many important messages to send the reader. The places where the woman, drink and writing are very straight and look organised and typically when women talk about going on a diet they want to feel organised in their activities and what they are consuming, it also reminds the audience of models who are tall and skinny which again reminds the audience to buy Diet Pepsi to look like models. The use of the colour blue in the background has connotations of being free and the seaside and it is typically used in weight loss advertisements. Blue represents freshness. The theme of the advertisement is Summery as there are a sunhat and straw, the lighting on the woman face could represent the sun and also the audience can mostly see the models arms which are skinny. It tells the reader that by drinking Diet Pepsi you'll feel more confident and look like the model shown. The use of the colour red makes it stand out and attracts many people. It also has connotations of passion and love, it could suggest the woman is passionate about drinking Pepsi. In my opinion, I think the advertisement is mainly addressing women as it is centred around the concept of 'skinny'  women.

Mythologies in Media

The colour blue connotes to freshness, cleanliness and breeze. The colour red used for the letter C could connote to the killing of bacteria. The blue sky with the sun in the background could show the audience that Crest toothpaste is god-like, it is the best of the best. Media Mythologies are commonly held beliefs, and they are used frequently to create meaning in advertising. When an image by itself is ambiguous - i.e. it has no clear meaning then meaning is often attached through the use of cartoon and logo. This is called ANCHORING.

The image of the Audi R8 in a metallic colour has mythologies of strength and masculinity. It is a very effective advertisement as it shows that all of the cars inside the Audi are not as great and strong as the Audi, it is almost god-like compared to the other cars. The formula one racing cars within the car could connote to its immense speed, the car is almost torn apart which may imply that theres nothing like it. The use of the colours yellow & red with the number '1' could show the audience that its like a formula one however it also looks appealing and masculine, it is better than the best.

The mythologies around the colour red are sexiness, powerful and sophistication. Roses are used as a symbol of love and have connotations of freshness, beauty & nature. These are the mythologies of flowers. The use of a woman in a suit could represent power & strength. Kendall Jenner is looking at the perfume which may imply that if you wear it, you will attract attention by the opposite gender (males) in a good way and make you feel confident and beautiful. The use of using the colour metallic gold as the lid has connotations of femininity and has mythologies of compassion, courage and confidence, which are seen as good traits which every woman wants to feel. It may highlight that if you wear this

perfume you'll instantly start to see a change in your
behaviour positively.