Mythologies in Media

The colour blue connotes to freshness, cleanliness and breeze. The colour red used for the letter C could connote to the killing of bacteria. The blue sky with the sun in the background could show the audience that Crest toothpaste is god-like, it is the best of the best. Media Mythologies are commonly held beliefs, and they are used frequently to create meaning in advertising. When an image by itself is ambiguous - i.e. it has no clear meaning then meaning is often attached through the use of cartoon and logo. This is called ANCHORING.

The image of the Audi R8 in a metallic colour has mythologies of strength and masculinity. It is a very effective advertisement as it shows that all of the cars inside the Audi are not as great and strong as the Audi, it is almost god-like compared to the other cars. The formula one racing cars within the car could connote to its immense speed, the car is almost torn apart which may imply that theres nothing like it. The use of the colours yellow & red with the number '1' could show the audience that its like a formula one however it also looks appealing and masculine, it is better than the best.

The mythologies around the colour red are sexiness, powerful and sophistication. Roses are used as a symbol of love and have connotations of freshness, beauty & nature. These are the mythologies of flowers. The use of a woman in a suit could represent power & strength. Kendall Jenner is looking at the perfume which may imply that if you wear it, you will attract attention by the opposite gender (males) in a good way and make you feel confident and beautiful. The use of using the colour metallic gold as the lid has connotations of femininity and has mythologies of compassion, courage and confidence, which are seen as good traits which every woman wants to feel. It may highlight that if you wear this

perfume you'll instantly start to see a change in your
behaviour positively.