Adverts 2

This is an example of an advert that uses open text as is could be open to interpretation. However, the caption anchors the meaning into place. It is almost saying why have other brands of chocolate that aren't as tasty when you can buy Galaxy which is around the same price with much higher quality and taste. It brings you into a different world of happiness.





Intertextuality is used is Shrek. For example in the opening Honeymoon scene , Fiona wipes the mud off Shrek while he hangs upside down just like Mary-Jane kisses Spiderman.  In the film there is a lot of Intertextuality and references to characters from different Disney films. This Intertextuality makes the film more familiar to the audience especially the young children who would know these characters and these characters are used to intertwine with the story lines. Sleeping Beauty may not look like the Disney original but in Shrek she is always portrayed as tired, Rapunzel has the long hair, Snow White is accompanied with her seven dwarves, Cinderella wears glass shoes and the Ugly Sister is ugly. These intertextual references repeat in all the Shrek films to familiarize the characters with the audience.